LD Fitness was first launched back in January 2005 as a bespoke PT company.


‘Our Vision’ – To help people achieve their “TRUE POTENTIAL” in life.

‘Our Mission’ – To change people’s lives by providing for each client a safe, effective, motivational,

fun and progressive environment in which to exercise both their mind & body.

‘Our Slogan’ – No Gimmicks – Just Fitness

If you couldn’t make it to the gym, we simply brought the gym to you, your house place of work or a location to either go running, swimming or cycling or even working out in the local parks. We expanded very quickly and took over the inductions at Wilnecote Leisure Centre in 2005/06. In 2007 we took over the full time running of the school gym based at Wilnecote Leisure Centre.

During 2007/08 we had out grown the small school gym so had to look for alternative premises that were much larger to cope with the increased demand in business.

Phase 1 was launched back in December 2008, with 1 unit (Unit 4) on The Tame Valley Business Centre just behind Wicks in Tamworth. Within 3 months of being open by the end of February 2009 we had a huge increase in demand for even more space so implemented Phase 2.

Phase 2 was then launched in July 2009; we expanded the business and took on a 2nd unit (Unit 5). We added more CV equipment introduced more strength machines and continued on with our progression. By the end of 2009 we could not believe how business was going, there was even yet more demand for more space, we didn’t have sufficient floor space during our busy times, more benches were needed, and more free weights heavier weights were required. Whilst we were able to re-arrange the gym and add extra dumbbells additional CV station we still required more space.

After 12 months of trying to obtain the unit next to us then finding out that the current occupiers were not willing to move, we had some great news from our landlord that he would help build us the space that we desperately needed.

Phase 3 was launched in December 2011 we moved to the opposite end of the estate taking over unit’s 8, 9 and 10 then also had an extra large unit built onto the side of unit 10a.

The additional unit provided a much larger reception area, male and female changing areas, a dedicated ‘Spinning Studio’ and access to our other units.

To help people achieve there “true potential” in life.

Our Mission
To change people’s lives by providing for each client a safe, effective, motivational, fun and progressive environment in which to exercise both their mind & body. LD Fitness was founded in 2005 by Personal Fitness Trainer Lee Drayton

Lee has worked for many of the leading Health & Fitness organisations in the leisure industry over the past 20 years, DeVere Hotels, Marriott Hotels, SLM, David Lloyd, Fitness First and LivingWell in varying roles from Fitness Instructor, Fitness Manager, General Manager & as an Area Business Manager.

The LD Fitness team believe in keeping it “SIMPLE” and taking every one back to basics. Every day life is complicated as it is, so why make the time away from work even more complicated. The team are alive with ENERGYMOTIVATION and EXCITMENT.

The LD Fitness team are able to offer a wide range of health, fitness, nutrition and lifestyle services designed to fit in with the ever increasing demands placed on “YOUR” everyday life.

If you are truly ready and want to see the new improved “YOU” then we can help you achieve your set goals. We have seen success time after time since our launch, with many of our current clients who have been with us from day one.

If you are looking to invest in your future health and happiness –

we are ready now to work with you making…

Healthy Regards

Lee Drayton

Managing Directors